Media Release
MYER & SALVOS SIGN UP TO PROTECT AUSSIE KIDS
AS OFFICIAL RETAILERS FOR ‘WHITE BALLOON DAY’
Buy a white balloon from Myer or Salvo’s
Fly it on Tuesday 7th September
30 August 2010: Bravehearts, Australia’s leading child protection advocacy group and the nation’s only charity specifically dedicated to combating child sexual assault in Australia, announced today that Australia’s largest department store group, MYER, and the leading service provider and charitable group for those in need, The Salvation Army will join forces to promote Bravehearts’ annual White Balloon Day campaign on 7th September.
MYER, Bravehearts' official department store retailer of White Balloon Day merchandise, and the Salvo’s (The Salvation Army), will commence selling White Balloon Day packs in 65 MYER stores around Australia and 102 Eastern Territory Salvos stores across New South Wales, Queensland and ACT.
White Balloon Day packs will include 5 white balloons and will sell for $2 up until and throughout Child Protection Week (September 5th – 11th) to help raise funds for the appeal.
Bravehearts Founder Hetty Johnston said “We are delighted to have these two iconic brands providing retail support for White Balloon Day this year. MYER and The Salvation Army operate across a broad spectrum of society, but are united by a common goal – to educate, empower and protect our kids. Child protection is everybody’s responsibility and MYER and ‘The Salvation Army’ are to be commended for prioritising this issue.”
Sadly, one in five Australian children will be sexually assaulted before the age of 18 – equating to an alarming 59,000 children a year. Support Bravehearts to achieve their vision of making Australia the safest place in the world to raise a child. Purchasing a pack of 5 balloons for $2 from any MYER or Salvo’s store will help to protect a child you know and love. Show your support for victims of child sexual assault by displaying a white balloon outside your home, work, church or school and help educate, empower and protect our kids.
For more information and details on where to purchase official white balloons:
White Balloon Day http://www.whiteballoonday.com.au
Bravehearts http://www.bravehearts.org.au
Bravehearts You Tube Channel http://www.youtube.com/bravehearts
